Get Million Dollar Advertising Impressions at Super Bowl 50 for a Lot Less
Most people don't need to be told that the Super Bowl is the most popular sports event of the year. In fact, the 48th Super Bowl in 2014 was the most watched television program in history. According to the Nielsen Company, an estimated 111+ million people watched the game on TV.
The 50th Super Bowl will be held on February 7th, 2016 at Levi's Stadium, 4900 Marie P DeBartolo Way, Santa Clara, California, and what many people don't realize is that the big game itself is only the finale of the event. Over the years, the NFL has done a fantastic job of creating an entire week of experiences for fans to join in on, even if they aren't able to attend the actual game. What this means for potential advertisers is predictable crowds, the importance of which cannot be understated. We can know, with a reasonable amount of certainty, the types of people who will be attending, how many of them will be attending, as well as where they will be and when they will be there.
The cost of a 30 second ad during the Super Bowl has, with a couple of exceptions, climbed every year. Breaking a million dollars in 1994, Super Bowl advertising cost an average of $4.5 million in 2015 for a half minute commercial! That's $133,333 per second. Imagine paying that much for an ad, hoping people aren't out raiding the refrigerator during the time it plays! Yet, even at that price, the slots quickly fill up and are sold out months before the event.
The good news is that, using the services of AirSign, companies that want huge exposure at the Super Bowl can reach some or all of this same audience for a fraction of the cost.
Get Massive Attention Without the High Cost
AirSign (www.airsign.com) is an experienced aerial advertising company that has been flying messages over crowds of people to bring huge attention to businesses since 1996. Airplane banners with sizes up to 50 feet tall and 100 feet long demand attention as they block out the sun with their enormous size. Think of your company or product name exposed to such a mass audience! Larger companies already planning alternate methods of advertising can also reinforce their message through an AirSign airplane banner.
Here's another one of the many promotions AirSign has flown ...
Experience These Aerial Advertising Advantages
Aerial banner or billboard ads have several advantages over expensive TV ads.
- First, they are visible much longer. Each of the numerous times the plane passes overhead, your ad is visible at least as long as the million dollar ads.
- Second, The ad message is reinforced repeatedly each time the plane passes. This will stamp your message on the memory of those who see it.
- Third, the unique quality of flying banner ads at the Super Bowl draws the attention of the audience to look up and read it.
- Fourth, a banner ad can offer services local to the Super Bowl game such as places to eat or shop. Such shops probably wouldn't have the money or interest to pay for a national ad.
Questions might come to mind...
- Isn't there a safety law about flying over stadiums? Yes, the planes do not fly directly over the stadium but at an angle conducive to the most people being able to read the message. And if the TV camera picks up the banner, your message reaches multiple millions more!
- What are the prime Aerial Advertising dates and times? The week prior to the Super Sunday, tens of thousands of people flock to Indianapolis for the NFL experience week - with daily activities going on at the stadium as well as the surrounding area. Anytime between 10:00am & 6:00pm are peak Aerial Advertising times where your message can get huge attention.
Of course, AirSign can only accommodate so many customers during Super Bowl. Contact us now to find out if we still have openings for you to get in on this fantastic opportunity!
